Intro : My name is Brian Rudy and this is the introduction to the 300 Challenge. The 300 Challenge is composed of 3 parts: I am challenging myself to lose 100 pounds in 100 days and cap it off by riding the Hotter than Hell 100 bicycle endurance race. This project will follow me from day 1 all the way through to the end of the Hotter than Hell. The money I am trying to raise will help pay the people that will be helping me with all of the aspects of the project that I cannot do myself, quite a bit of my time will be spent on the seat of a bike and there is very little else I can do in that situation. Now it might sound a little extreme to ride a bike for a couple of months and then enter a bike race but consider, the object isn't to win the race, under no set of circumstances no matter how bizarre would that ever happen. No, the object of entering the 'endurance' race is to finish the race, the time is not important. In fact, time plays an interesting role in this race, in order to finish the race at all, you have to make the halfway point in a predetermined time, that time is actually my goal. If I can make it to the Hell's Gate checkpoint in Electra, Texas before it closes then I will consider the whole thing a smashing success. I am going to be fighting 30 years of bad habits and that is going to be an uphill battle but I used to be a competitive runner when I was young and I know quite a lot about training for a goal. I will be using some old fashioned methods and some new high tech gizmos to get me to my goal, I am using a personal GPS to track all of my riding, it will calculate not only distances but it will also calculate both maximum and average speeds which will make tracking the intensity of my workouts a lot easier. Most of my training diary entries will be made on my smartphone, both what I eat and my cardio, and it tracks my weight and let's me know if I am eating the right amounts and the right kinds of food. I don't want to do this alone, I want to show everyone that you can do something good for yourself, that it is possible to take control of your life and your body and get back in shape and get back in control. I will track everything that I do and everything that I eat on my Facebook and Twitter accounts, it will all be there for everyone to see. I will have friends follow me on my training rides occasionally and I will post a detailed riding diary so that you can follow me day by day and week by week as we get closer and closer to the race. The money that I raise here will be used to pay the people behind the scenes, the ones that do the things that I cannot do my self, it pays for chase cars, camera operators, video editors, computer time, gas and food for the help, in short, it pays to finish the job and get the video out. That is what this is all about, I take the challenge as far as I possibly can and the result is captured and edited and rendered and digitally saved for posterity and those who wish to can see the entire ordeal boiled down into an hour or so of awesome.

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